Tyler Sickmeyer
Founder
Tyler leads Fidelitas, a full-service marketing agency, and the San Diego Sharks, a minor league basketball team. He lives in San Diego with his wife, two sons, and yellow lab.
Wesley Fulkerson
Lead Editor
W.A. Fulkerson, a USC Marshall School of Business Marketing alum, is the author of several books and an award-winning screenwriter. He lives in Georgia with his wife and three children.
Fidelitas
Marketing Engine
Fidelitas, founded in 2008, serves as a Swiss-Army knife for large and small brands alike. The same marketing team powering 9 figure powerhouses and challenger brands alike also powers this newsletter. For more, check out www.Fidelitas.co
