Tyler Sickmeyer

Tyler Sickmeyer

Founder

Tyler leads Fidelitas, a full-service marketing agency, and the San Diego Sharks, a minor league basketball team. He lives in San Diego with his wife, two sons, and yellow lab.

Wesley Fulkerson

Wesley Fulkerson

Lead Editor

W.A. Fulkerson, a USC Marshall School of Business Marketing alum, is the author of several books and an award-winning screenwriter. He lives in Georgia with his wife and three children.

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Fidelitas

Marketing Engine

Fidelitas, founded in 2008, serves as a Swiss-Army knife for large and small brands alike. The same marketing team powering 9 figure powerhouses and challenger brands alike also powers this newsletter. For more, check out www.Fidelitas.co